MARKETING AND SALES STRATEGIES

PR Tip: Pitching bloggers and journalists who wear many hats

Posted by David Meerman Scott 02:38 PM on September 13, 2007

As I was reading Rachel's post over at Behind the Buzz, I was struck by another tip that I want to add to what Mark Hinkle and I have said on our blogs about How to pitch a blogger.

Hats

Many bloggers wear multiple hats. For example, I am a contributing editor to EContent Magazine, a contributing writer to The Pragmatic Marketer, and I occasionally write for other publications (MarketingProfs and RainToday for example). Obviously, I am a blogger here at WebInkNow, but I also have a blog about Apollo moon mission artifacts and I have written three books (most recent is The New Rules of Marketing & PR).

I know many bloggers like me who are journalists and bloggers. For example Ron Miller is a freelance technology writer since 1988. He has written for publications such as eWeek, Internetnews.com, InformationWeek Business Week SmallBiz, EMedia, Federal Computer Week, CMP Linux Pipeline, Linux Planet and PC Magazine Online.

Yeah, I know this is a long lead in to the tip. But here it is: When you pitch someone who wears multiple hats, it is a good idea to tell us why you are pitching and which publication you are pitching.

For me, it just doesn't work to just send a "you might be interested" pitch. I get hundreds of email pitches and press releases a week and I don't read any of the untargeted ones. Don't waste your time or mine.

However, I do read the ones that are specific.

To interest me, you need to say something like: "I've read your blog and based on what you write about in WebInkNow, this is something I thought you should know about. Here's why..."

So if you're pitching a blogger, make sure that you are very clear about that fact because all bloggers wears multiple hats.

David Meerman Scott

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