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August 29, 2007


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David Meerman Scott's book The New Rules of PR and Marketing - How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly - scored a starred review in Publishers Weekly. It’s been the number one bestseller in... [Read More]


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Nettie Hartsock

Steve Kayser is my hero. I think his use of humor is extraordinary and can't think of another person who does it as well.

Disclosure: I am too a Cincom panelist! And think Steve and David are tops!


Looks like an interesting read! I too agree that Sometimes a bit of the unusual and funny can work wonders for b2b software firms. What can one do when his previously hot-to-trot prospects disappear into "The Black Hole?" When he/she don't know what's behind their silence, figuring out how to respond can be a dilemma - especially since he/she don't want to be a pest. In this particular situation having certain sense humor probably work out gain back the clients.

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