Based on tremendous reader feedback to my bestselling book The New Rules of Marketing & PR and audience reactions from the hundreds of keynote presentations I've delivered, I have developed a one-day seminar called the New Rules of Marketing™. The seminar is a great way for people to work with me to take a deeper dive into the new rules approach to marketing and PR. And I'm thrilled to partner in the development and delivery of the course with Pragmatic Marketing, the leader in technology product management and marketing.
The New Rules of Marketing seminar teaches marketers how to harness the power of online marketing using blogs, viral marketing, podcasts, video, search engine marketing and online thought-leadership. Participants will learn why marketing on the web is different. Rather than following the old rules of command-and-control, message-driven advertising and PR, learn to speak directly to your customers and buyers with targeted messages that help them solve problems instead of bombarding them with advertising they'll likely ignore.
The New Rules of Marketing seminar is taught in public settings around North America so you can attend on your own or with several colleagues. And the course will also be available for corporations and groups where I deliver onsite at your location.
I've partnered with Pragmatic Marketing because the company is famous for teaching a practical, market-driven approach to marketing and product management. My partnership allows me to focus on developing and delivering the seminar instead of worrying about the business aspects of running a seminar company. Founded in 1993, Pragmatic Marketing has trained more than 40,000 product management and marketing professionals, with more than 90% of alumni indicating the training as essential or very useful to their careers.
Here are a few reactions from early attendees to the New Rules of Marketing seminar:
> "Wonderful presenter, clear and entertaining."
> "Actionable, new information that was well presented."
> "The constant examples were a great way to demonstrate."
> "Very surprised at all the new technology we are not using. I can't wait to read the book."
> "Great! David is passionate about the topic. The real life examples are invaluable."
> "I had to pee really badly, but waited until the scheduled break because I was afraid I would miss something!"