MARKETING AND SALES STRATEGIES

Must See TV – Mad Men: a new series about Madison Avenue in the early 1960s

Posted by David Meerman Scott 06:11 AM on July 19, 2007

I watch very little television. However, I do enjoy smart dramas that have some kind of marketing or PR component to the story line. I loved The West Wing, especially Allison Janney's CJ Craig character (the White House Spokesperson and then Chief of Staff). I did enjoy "Studio 60 on the Sunset Strip" (also an Aaron Sorkin show) and was devastated when it was canceled this past season.

Mad_men_1

I'm beside myself with excitement about a new show premiering tonight (July 19, 2007) at 10:00PM on AMC. The show is called Mad Men and it is about Madison Avenue in the 1960s. Cool! My TiVo is set!

Mad_men_2

This is from the show's official Web site. "Mad Men is AMC’s provocative new original series from writer and executive producer Matthew Weiner of The Sopranos. Set in 1960 New York, Mad Men pulls the viewer into an unexpected new world - the high-powered and glamorous 'Golden Age' of advertising - where everyone is selling something and nothing is ever what you expect it to be."

Sneak Peek video is here.

Read a review of the new series by Matthew Gilbert, TV critic at The Boston Globe.

David Meerman Scott

Subscribe to Email Updates

achive