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July 12, 2007

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Dominic Jones

Interesting perspective. But it's not so much a legal issue as much as a practical user issue.

You say:
"Most box the various parts of the corporate site in the naive thinking that people only go to one part of the corporate site. The truth is, people go to many aspects of a company site. Potential investors check out the media page, they look at the company's products and so on."

That's true, people do go to other sections when they're "potential investors," but once they're invested, they're investors and they will pretty much stick to the section which is provided to them, if it caters properly to their needs.

It's actually worse when companies "integrate," such as forcing an investor to go to the media section for news releases or the About Us section of a management bio.

User-centric design dictates that you think like the user. If a site is any good, users shouldn't have to go exploring other areas to find stuff relevant to them.

But at the same time, they should also be told about relevant stuff in other sections, including on company blogs, etc.

David Meerman Scott

Hi Dominic,

Thanks for stopping by.

Yes, I agree with you that if a section of a site is well designed for a user then they shouldn't have to go to another section of a site and get lost. And I also agree that focing people to another page is not the best approach either.

However I do think that when people are interested in a company (media, investors, analysts, employees, customers) that they do have opportunities to explore other parts of a site. Unfortunately I do think that many corprate sites naively think that people ONLY go to one section and build walls to keep people in. I don't think that's the best thing for users.

Maybe a modular object based approach would work? (Just a thought). For example, news releases could be one object, financial releases another object and those objects could live in either the media room or IR site or both.

Take care.

David

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