« Update on The New Rules of Marketing & PR (and a thank you) | Main | Here's why I don't have my own podcast! »

July 22, 2007


TrackBack URL for this entry:

Listed below are links to weblogs that reference Building buzz does not have to be difficult:

» Generating WOM ...It can be this much fun. from CCUCEO
Here's the setting: fitness club, upscale community, high-profile location, foot traffic...2 girls on 2 stationary bicycles out front, spinning away. Generating buzz, generating Word-of-Mouth, for your business really can be this easy, inexpensive and.... [Read More]


Feed You can follow this conversation by subscribing to the comment feed for this post.


I saw a fitness club in my area do this same tactic about five years ago, but added a buff guy using dumbbells and another one jumping rope. The gym was in a high-traffic area, and the "models" were only out during the afternoon rush hour drive. Of all the campaigns I've seen in my area over the years, this is one I certainly remember.

The comments to this entry are closed.


Your email address:

Powered by FeedBlitz

follow me

David Meerman Scott books

I want to speak at your next event!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004