Building buzz does not have to be difficult

Matt Heinz points us to a fun, simple, and effective buzz marketing campaign.

At a busy downtown intersection near his home in Kirkland, WA, two stationary exercise bikes were placed in front of a 24 Hour Fitness center. The bikes, sporting two young (and presumably buff) women in sunglasses were smack dab in the middle of the sidewalk. The women were having fun, getting some sun, smiling and waving to cars as they passed by.

I wasn't there, but I can imagine waving back. And I'd be muttering under my breath that I need to lose a pound or two myself. And then I'd be admiring the buzz marketing approach.

This is a cheap, memorable and effective way to build awareness in a crowded market.

To quote Matt: "How easy was that?"

Comments

[LA]

I saw a fitness club in my area do this same tactic about five years ago, but added a buff guy using dumbbells and another one jumping rope. The gym was in a high-traffic area, and the "models" were only out during the afternoon rush hour drive. Of all the campaigns I've seen in my area over the years, this is one I certainly remember.