MARKETING AND SALES STRATEGIES

Building buzz does not have to be difficult

Posted by David Meerman Scott 03:31 PM on July 22, 2007

Matt Heinz points us to a fun, simple, and effective buzz marketing campaign.

24_hour_fitness

At a busy downtown intersection near his home in Kirkland, WA, two stationary exercise bikes were placed in front of a 24 Hour Fitness center. The bikes, sporting two young (and presumably buff) women in sunglasses were smack dab in the middle of the sidewalk. The women were having fun, getting some sun, smiling and waving to cars as they passed by.

I wasn't there, but I can imagine waving back. And I'd be muttering under my breath that I need to lose a pound or two myself. And then I'd be admiring the buzz marketing approach.

This is a cheap, memorable and effective way to build awareness in a crowded market.

To quote Matt: "How easy was that?"

David Meerman Scott

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