The podcasting dentist: Successful Smiles!

Many times when I am on the speaking circuit or cocktail party and the subject of The New Rules comes up, people say to me something like, "Well that stuff sounds good for others, but I am a ____________" (fill in the blank with Dentist, Lawyer, Product Manager, Real Estate Agent, Swim Coach, CFO, (basically anything)).

I always respond that blogs, podcasts, video and other ways to reach buyers directly can be used by anyone. Which is why I like stumbling upon interesting people and their blogs.

A tip of the hat to Dianna Huff for pointing me to Dr. Helaine Smith's Successful Smiles healthcast. Yes, Dr. Smith is a podcasting dentist! She’s relatively new to this form of communications, but off to a great start.

In episode 3 of Successful Smiles, Dr. Smith cover the questions people should ask their dental professional when considering dental veneers (sometimes referred to as "teeth caps"). She provides details on what you should know and also questions to consider before having the procedure done. Hey. I'd like to listen to this in the car on my way to some dental torture.

It's probably too soon to know what result the podcast is having on Dr. Smith's business. But I hope she checks in with me in a year or so and lets me know.

Comments

[Glenn Nicholas]

I love these kinds of stories as well. We have an interesting client who answered your question with 'But I am an Ocularist'. They make artificial eyes, and as recently as a year ago thought the web would not make a major difference to their business. 6 months after the launch of their blog-enabled website (replacing their existing website, which had never really worked for them), their business was transformed. They now consider themselves a small and definitely global business.
Their blog is at geelen.com.au. There is a case study written about them called 'The Online Ocularist' (can be found with Google).
Many people don't know what an Ocularist does at first, but when you find out - and understand how a blog can change their practice in such a radical way - its a pointer to how significant the new rules of marketing and PR really are to all sorts of business models. Not just big ones either.

[David Meerman Scott]

Glenn, I love your story! Thanks for sharing. I can't wait to talk about The Online Ocularist" on the speaking circuit!

David

[Joe Wikert]

This is one smart dentist. I tried to get my dentist into blogging a year or so ago but she resisted. I think most dentists, doctors, etc., are still caught up in the Yellow Pages era. They don't realize that their new patient acquisitions model of the future will revolve around Google, not the Yellow Pages. Blogging and podcasting are two great ways to secure a spot at the top of the search results but most of these professionals just don't get it.

[Dianna Huff]

Joe,

Just a bit of background about Helaine Smith, who is my client.

She is indeed one smart business woman. When she called me two years ago about optimizing her Website, I didn't believe her when she said people were online looking for dentists. How wrong I was!

The fact that she now routinely gets calls from prospective patients who find her site on the Web says it all.

I hope they enjoy her podcasts.

[Joe Wikert]

Thanks Dianna. I wasn't aware of your site till I read your post, but I just stopped by and grabbed your RSS feed. I look forward to keeping up with your blog.

[Dianna Huff]

Joe -- Likewise.

[Ashley Reppert]

I had a similar experience at my own company..."How can a blog really help our PR/Marketing firm?" Despite some cynicism we recently launched our own company blog and have seen some great results. We also meet this reluctance daily from our B2B clients. In order to introduce them slowly we have begun researching other blogs for them, and providing commenting opportunities.
The truth is, blogging is for everyone!

[california teeth whitening]

I didn't know that Dr.Smith is a podcasting dentist! Thanks for this information.

-bjdenise-

http://www.silessmile.com

[dentist melbourne]

Does the dentist have live-patient training in advanced procedures from institutions such as the Las Vegas Institute of Advanced Dental Studies or the Rosenthal Institute?

[san diego cosmetic dentist]

Its nice to know that there's a lot of dentist that gives smile to their patients after any procedure. I hope you will continue what you have started and good luck to you.thank you for this post.

-heather-

[beverly hills veneers]

It's probably too soon to know what result the podcast is having on Dr. Smith's business,i agree but i think it getting more success,coz you have a nice video. Keep up the good work.

by: alpha

[Dentists Fremont]

There is an increase of podcasting dentists. This is good especially for knowledge management. Now people can learn more about dentistry through podcasts.

[san diego cosmetic dentist]

Thank you so much for bringing this,its very important to all of us to know the important of our teeth and in any kind of procedure to help our teeth keep clean its better that we need to go to our dentist for a good advice.

florence

[Emergency Dental]

Podcasts are an under-utilized tool for dentists and other professionals to reach out to their clients. Many dentists just do not realize the potential of using social media.

[austin dental]

Very nice story. I like it very much. Dentist should shear their feelings. It will help to develop better communication.

[Dentist Chatsworth CA]

I really appreciate your ideas and information you have mention here. I'm also agree and in favor to your knowledgeable facts and information that gathered. Thanks for having it here.. :)

[Dentist Essendon]

Times are changing. This is the first time I read about a dentist that podcasts. I'll definitely listen to her podcasts.

[Dentists Toronto]

In this episode of Successful Smiles, I cover the facts about dental tourism -- the new trend of seeking low cost dental work outside the U.S. The podcast covers the following:

[ETaylor]

Podcasting is a great way to create content people want to see, and build an audience/community. No reason dentists shouldn't do it too!

[Dentist Essendon]

thanks for sharing this useful information,great post.