Many times when I am on the speaking circuit or cocktail party and the subject of The New Rules comes up, people say to me something like, "Well that stuff sounds good for others, but I am a ____________" (fill in the blank with Dentist, Lawyer, Product Manager, Real Estate Agent, Swim Coach, CFO, (basically anything)).
I always respond that blogs, podcasts, video and other ways to reach buyers directly can be used by anyone. Which is why I like stumbling upon interesting people and their blogs.
A tip of the hat to Dianna Huff for pointing me to Dr. Helaine Smith's Successful Smiles healthcast. Yes, Dr. Smith is a podcasting dentist! She’s relatively new to this form of communications, but off to a great start.
In episode 3 of Successful Smiles, Dr. Smith cover the questions people should ask their dental professional when considering dental veneers (sometimes referred to as "teeth caps"). She provides details on what you should know and also questions to consider before having the procedure done. Hey. I'd like to listen to this in the car on my way to some dental torture.
It's probably too soon to know what result the podcast is having on Dr. Smith's business. But I hope she checks in with me in a year or so and lets me know.