MARKETING AND SALES STRATEGIES

Book Expo America launch gig

Posted by David Meerman Scott 05:20 AM on June 03, 2007

This weekend I was at Book Expo America at the Javits Center in New York to launch my book. If you haven't been to a BEA, imagine the largest tradeshow you’ve ever been to with hundreds of publishers showing off thousands of new books to tens of thousands of booksellers with millions of pounds of books given away. So many free books are thrust into your hands that attendees fill multiple boxes in an "attendee shipping area" the size of half a football field with UPS shipping directly to people’s homes & businesses.

Bea

Many authors and celebrities with new books attend. A few people I ran across: Dave Barry, Dr. Ruth, Alan Alda, SE Hinton, Alan Greenspan, Valerie Palme Wilson, "Dog" the Bounty Hunter, Jeffrey Gitomer.

Bea_nrmpr_launch

As part of The New Rules of Marketing & PR launch, I presented "The new rules of marketing and PR for independent booksellers: How to leverage Web marketing and promotions to sell more books." The room was on the small side, with 100 seats. But I was thrilled that we crammed 130 people in, with some sitting on the floor in front of the stage, some standing on the sides and even people in the hallway craning their necks to see in. It was a terrific way to push the book into the world. I really like this photo of the attendees holding up copies of my book!

Wiley

Thanks go to Lori and PJ at my publisher, Wiley, for setting this all up.

David Meerman Scott

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