MARKETING AND SALES STRATEGIES

Dull news release

My friend Ted Demopoulos just sent a news release via PRWeb with this headline Google Crowns Author Ted Demopoulos Dullest Person. Love it, Ted!

DULL TED
Dullted

Ted discovered a Google search on "dull person" reveals the number one hit is to his blog. Ouch.

As this release shows, news can be dull and still get noticed. Here I am happily pushing Ted’s viral marketing along (silly me).

What can you say about your organization in a news release? How will you get noticed in the online marketplace of ideas? How can you get people talking about you?

David Meerman Scott

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