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May 25, 2007

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Henri van den Hoof

Great point David, and I do agree that it is a point which is often overlooked. A small test for 'stickyness' is another very important point. But if you choose a name which is very common or has very heavy competition in the Search Engine rankings, then you are indeed asking for trouble.

k

This is so important. There is another journalist with my name out there, but I made sure to get the exact domain.

Bernie  Borges

David,
I agree with your recommendation. I'm amazed at how many people expect to be found for broad keywords and phrases like 'Acme Software.' The challenge I run into when counseling clients to go for specific keyword phrases is that they usually have low search volumes. I rationalize the advice by reminding the client that when someone finds them for the specific keyword phrase, they were probably looking for them.

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