If you are visiting Web Ink Now after reading the MarketingSherpa Viral Marketing Hall of Fame announcement, welcome! Thanks for stopping by.
I am thrilled that one of my campaigns has been named to the Viral Hall of Fame for the second year in a row!
Here is some information to get you oriented to my blog and my site. I am an online thought leadership strategist and through my books, seminars and speaking I show organizations how to harness the amazing power of viral marketing.
Web Ink Now is my blog where I show readers how online thought leadership content (including news releases, blogs, podcasts, viral marketing and online media) is the best way to reach buyers directly. These are the new rules of marketing and PR.
The old rules were much more simple—you developed one-way "messages" and either bought expensive advertising or you tried to convinced the media to write about you. These old tactics are much more costly, time consuming, and difficult than using the Web in smart ways to get noticed.
The new rules are that you reach your buyers directly with online thought leadership content that they actually want to consume.
Here are some things you might want to check out while you are here:
> My free ebook The New Rules of PR (named to the MarketingSherpa Viral Marketing Hall of Fame in 2006).
> My thoughts on Branding (it is for cattle).
> My audio seminars
> Information about having me speak at your next event
> My ideas on PR people and reaching the media (something is wrong in PR land)
> My new book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
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In my latest book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly which comes out in May 2007 in hardcover from Wiley, I provide much more on viral marketing. In the book I provide dozens of case studies of people using online content to reach buyers on the Web including large companies and small, B2B and consumer, as well as nonprofits, rock bands, political campaigns and more. Learn more about the book here.
Thanks again for stopping by!