MARKETING AND SALES STRATEGIES

If it's Springtime, it must be conference season!

With my new book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly due out in early June, I am hitting the road and speaking at a bunch of interesting conferences and events. I hope to meet some of you in person.

At each of these events, I will present my ideas on reaching buyers directly with online thought leadership based content. I tell stories and use a lot of case studies. It's really fun to deliver my stuff on stage because so many people in my typical audience have not heard about "the new rules" of reaching buyers. The transformation from skeptical to believer in just an hour is awesome to see.

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Software 2007
 - May 9, 2007 - Santa Clara, CA
"Innovation is alive. Investment is growing. Business is booming. Witness the rebirth of enterprise software first-hand at Software 2007, the largest vendor-neutral gathering of industry leaders ever assembled."

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Software Marketing Perspectives - May 24, 2007 - Cambridge, Massachusetts
"Two days of intense conference programming will keep technology product managers in this relative young and very dynamic industry well-informed and well-connected."

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BookExpo America - June 2, 2007 - New York, New York
"BookExpo America combines the largest selection of English language titles on the planet with special industry and author events and unparalleled educational content."

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National Investor Relations Institute - June 5, 2007 - Orlando, FL
"The 2007 Annual Conference of the National Investor Relations Institute is themed Ahead of the Curve: Getting There. Staying There and delivers investor relations knowledge and learn best practices you can apply at your company." At the NIRI event, my presentation has been sponsored by NASDAQ (thank you guys).

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2007 Vocus Users Conference - June 7, 2007 – Washington, DC
"Join Vocus as we celebrate 15 years of growth, innovation, and success at our 2007 Users' Conference. The Vocus Users Conference is the only event of its kind, designed specifically to help public relations and government affairs professionals enhance their effectiveness by networking with other Vocus customers and learning from industry experts. This year's event will be the biggest yet and promises to offer something for everyone."

I am particularly looking forward to the Vocus event. Vocus recently acquired press release distribution company PRWeb, a company I have greatly admired for empowering marketers and PR People to reach buyers directly through news distribution. Now Vocus has offerings for the entire PR value chain. The company is doing great having just completed a very successful secondary offering which followed one of the best performing IPOs in the last 18 months (up over 150%). Who says PR isn’t strategic? Thanks to my friends at Vocus for inviting me to participate in what appears to be an interesting event.

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DIRECTIONS 2007 - June 19,2007 - Carlsbad, California
"DIRECTIONS 2007 from Hanley Wood will bring together some of the best thinkers and doers from inside and outside the custom building industry to address global issues critical to the success of their business."

If you are attending any of these events, please stop by and say hello! If you are looking for a dynamic speaker for your next event, please contact me.

David Meerman Scott

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