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April 24, 2007


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Dianna Huff


I've tried to use Squidoo a few times and each time I came away frustrated because I could not easily find things -- such as your lens.

That was last year. Has the site changed since then?

David Meerman Scott

Hi Dianna,

Yes it has gotten easier to use. And like any Web based user interface there are little quirks that take a few tries to understand, but once you get it - the interface is really easy.


Marla Evans


I just signed up with Squidoo yesterday and spent the afternoon building a couple lenses - and have a list of several others to finsh. I found it very easy to figure out, although there were some glitches in the process. Nothing terrible though.

Overall, I found Squidoo easy to learn and I'm looking forward to building the rest of my lenses.

Thanks for the article, David!

Marla & Mike Evans
Be a Mentor with a Servant's Heart
Our Blog
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Michael A. Stelzner


I have been using this service for some time and frankly saw very little results.

I think folks might be better off in the B2B space doing their own blog.

My thoughts.


David Meerman Scott

Hey Mike, thanks for stopping by. I agree that a blog is much better, but it requires a hell of a lot more work. A lens is a create once thing. While I don't get tons of traffic from my lenses, the traffic is certainly worth the minimal effort that it took.

Take care!



The concept is similar to that of oondi (http://www.oondi.com) except that oondi will pay out 100% of the advertisement profits to the authors. Their hosting costs are covered by clicks which occur on non-author owned pages like the index but I suppose it's basically a non-profit organization similar to Wikipedia rather than a commercial one like HubPages or Squidoo.

Simon Taylor

David, you list the UPS IR site in your lens - their site looks competent but pretty standard in terms of disclosure, have you seen IR sites that are using social media and thought leadership effectively?


David Meerman Scott

Most IR sites are lame. The problem is they have been hijacked by IR people who only see one narrow audience for the content, rather than understanding that the IR pages are read by many people.

Another problem is that consultants such as Dominic Jones perpetuate the myth of the IR site as a stand alone set of pages rather than part of an entire corporate online publishing effort. http://www.irwebreport.com/index.htm

I like when companies have seamless links from the media room to the IR site and also to other content, but very few do that. Most box the various sites in the naive thinking that people only go to one part of the site. The truth is, people go to many aspects of a company site. Potential investors check out the media page, they look at the company's products and so on.

IBM's "IR viewpoint" is good. There are some podcasts and other things there. http://www.ibm.com/investor/viewpoint/index.phtml

But the IBM IR site doesn't seamlessly link to other pages on the IBM site (such as the media page or the IBM employee blogger page).

Assuming people don't want to go from one part of a site to another is like publishing one chapter of a book at a time with no easy way to flip back and forth to other chapters.

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