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April 06, 2007


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Mark Shaw

Social networking has definitely become a powerful force in today’s internet world. And as you so eloquently pointed out, MySpace and Facebook have become common household names that just about anyone has either used, looked at, or at least heard of. Outside of the typical social networking sites are the niche sites. One of my favorite niches is the travel sector. Sites like Travelpost.com allow people to share their experiences with one another about different places and hotels they have visited. These travel social networks are useful tools in researching travel, and IMO are (so far) free from the hype and over saturation I see with the big social networking sites. Thanks for the article!

David Meerman Scott

Thank you Mark for your comment. Excellent point that specialized sites like Travelpost.com are also places for marketers to develop a strategy for. Blatant advertising and hype always sucks, but specialized sites allow for smart comments, no matter what the sector.

Thanks again, David


The popularity of social networking sites including MySpace, Facebook, Friendster, and Xanga is phenomenal. Social networking sites make it easy for people to create a profile about themselves and use it to create a virtual network of their offline friends and to make new friends online.This is a very interesting article regarding online and offline marketing techniques for the small business.To get more

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internet marketing blog

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