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March 31, 2007


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Lena West

The only thing we tell clients about using YouTube for online video is to be very careful.

Because YouTube falls on what I call the social side of social media, one can never tell what type of video will play after yours or what kinds of inappropriate videos will be linked in the sidebar - even if you make your own YouTube channel.

If clients know they want to release video regularly, we encourage them to use a tool like blip.tv or for high-level corporate clients, ListenShare or Narrowstep.

Online video is a great way to get your message across but, you need to be as selective with the distribution channel as you are with your message.


I work for Guy Kawasaki. Thanks for your comment about how Guy uses video clips as well as the link to his blog!


Gerard Bullard

Another great article David. As a former freelance corporate video producer I know the power of video. According to the Wharton School of Business at the University of Pennsylvania, prospects are 72% more likely to purchase a product or service when video is used, and they tend to make their buying decisions faster.
Video + the Web + Business = Sales.

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