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January 03, 2007


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Dee Rambeau

excellent audit David. More companies should have their own PR team go through the exact pain you described. Hello out there?!?!?!


Hi David,

Just a quick comment re: Microsoft's pushing of Visual Studio.

Here's the gig: like an Oracle Implementation ("yeah, we can do it in 6 months for $250,000"... 2 years later and $2.5 million...;-)

As a software developer, we run into this issue daily: .NET/SQL Server vs PHP/mySQL, VisualStudio vs Runtime Revolution.

By pushing VS to users, Microsoft continues to push platform dependency. And that means lots of new Windows users, and existing Windows users continuing to say "but it has more software" than competing platforms.

When I met David McInnis for the first time, he told me he was a windows user, but programmed in PHP. (Actually, he said he didn't care what box he was on, they all look pretty similar once you get into the code).

What machine did he pull out to share PRWeb with me? A Mac OSX laptop. Running Apache, PHP and Linux.

Why? Because it made sense in David's eyes to use a machine that gets the job done, and is virtually virus-free, than to wrangle code inside a Windows machine.

OK, so that was a freakin' lotta' words for a minor post, but you get the point.

More in a bit.
Mark Alan Effinger


In reference to the multi-click to find stuff issue?

I composed a training piece on navigating PRWeb's site in 2003. It pointed out that it required 2-3 clicks to get to the sign-in process IF you could find the link on the home page (there were two, in what I believe is the smallest possible web font).

David McInnis laughed about it, then fixed the thing in a jiffy by putting the user/pass in the upper left of the home page on PRWeb.com.

Surprise! It actually made a measurable difference in customer engagement.

Never NEVER make the customer work for their info. A great book on that is "Don't Make Me Think" by Steve Krug. Excellent, clear examples of web site makeovers and how to clear the way for customer engagement. A must read.

Great post on a massively big problem.

Mark Alan Effinger


In reference to the multi-click to find stuff issue?

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