Readers of this blog know that I am a huge fan of news releases as a form of Web content. News releases are used by smart organizations to reach buyers directly. And when a news release is interesting, timely, intriguing, or titillating it can often prompt blog posts.
For example, Apple’s news about the iPhone generated all kinds of blog posts, like this one.
The way it works is that press releases distributed through PR Newswire will now include a Technorati button, linking readers to a search result page hosted by Technorati that will display a list of blogs discussing and linking to the news release.