MARKETING AND SALES STRATEGIES

Spam 2.0 and how to solve the problem

Posted by David Meerman Scott 12:45 AM on December 06, 2006

You know when The New York Times writes about a technology issue, it is a big deal. In an article today called Spam Doubles, Finding New Ways to Deliver Itself, Brad Stone describes the newer techniques of "image spam" (using just an image and not any text that anti-spam software can read) and other tricks that the bad guys are using.

Spam

The solution to the spam nightmare is simple. Just charge all senders one cent per email and the problem will be solved. This concept of email "postage" is not my original idea, but I have been talking about it for years. It just makes sense.

The problem with spam is that it is free to send, unlike print junk mail that requires a payment to the post office to send. Legitimate email marketers with a targeted list could afford to pay a penny per email, but spammers couldn't run a profitable business with such a requirement.

Yeah, I know there are problems with this idea. The whole global email system needs to be updated to accommodate it. And spammers may find ways to work around it. But it is worth it.

David Meerman Scott

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