But I do have to admit that I don't know a lot about design and decided to learn. Robert C. Parker's Design to Sell provided me a terrific overview of how to use design as a competitive asset. While the book has a focus about using Microsoft Publisher to plan, write, and design great marketing pieces, the chapters in the front of the book gave me the grounding I needed.
One of the reasons that I chose this book is that Parker understands marketing and content and how to use design in concert with goals. I didn’t want to read a book that was just focused on pretty stuff – I wanted to know how design is an important component to enhancing the great content that is created in newsletters, white papers, ebooks, Web sites and so on.