For years I've been saying that we all learn from each other on the Web. Although this ebook is about online politics, marketers at non-profits, corporations, churches, and even rock bands can learn from what Colin has to say. I've found that the best ideas for Web marketing are always found in another industry, not your own. You won't succeed by copying your competitor's online efforts, but you will find something useful from a completely different industry. So check out this ebook and its ideas even if you don't run a political campaign or advocacy group.