Viral Marketing | New Rules of Marketing and PR | ebooks | Public Relations | Corporate blogging
Yesterday I was chatting with my friend Jonathan Kranz, author of Writing Copy for Dummies (love his tagline by the way—"smart clients turn to this dummy"). Since we have four books between us, as usual we got on the subject of books and publishers and agents. As I started talking about my new book, Jonathan stopped me. "I've just got to blog about this on my blog and on MarketingProfs DailyFix," he said.
Yes the Internet has certainly turned the book pitching and publishing and writing model around as Jonathan said so well. How different the old school approach is from my experience. I wrote a (free) ebook which allowed me to sign with an agent and get a book deal. And now I am blogging draft parts of my book (for free) to get (free) feedback from my readers (many of whom will be featured or mentioned in the book – free PR for them). All the interaction will eventually make the book better when if comes out. Only then will it be a "product" and finally for sale.
The book model has changed because of the Web.
Now that you can easily reach buyers directly, Marketing and PR has changed because of the Web.
Has your approach changed along with it? Or are you still doing things the old way?
The Web has changed the rules. On the Web, you are what you publish.
Thanks again Jonathan.
