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Gobbledygook in UK news releases

Melanie Surplice at Factiva has added to the Gobbledygook Manifesto analysis by providing some data for UK press releases sent during the same time period as the North America analysis I posted yesterday – January 2006 through September 2006.

While the phrases that are overused are similar, the relative number of uses are different. For example, the phrase "cutting edge" is more overused in the UK than in North America. (Click on the chart to see a larger image.

UK News Release Gobbledygook Analysis January 2006 to September 2006
Gobbledygook_uk_jan_sept_2006

David Meerman Scott

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