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October 25, 2006


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Mike Sigers

That Gatorade ad scenario you brought up would work well in those magazines aimed at 21-35 year-old young men.

Sabrina Stratford

Has Gatorade contacted you yet to consult? Brilliant persona. Another persona they could market - even younger athletes, especially adolescent boys, who want to drink what the pros drink because it makes them look cool!

kevin garnett

they already address dehydration, which is what alcohol does to you to make you feel like crap in the morning....

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