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September 21, 2006

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Hashim

As a journalist, if I keep receiving fluffy releases from a company, I may start not paying attention to them anymore

David Meerman Scott

Hashim, Thank you for your comment. I am a journalist too and I ignore press releases sent from PR people UNLESS there is a specific pitch for me.

I think the issue for PR people is to reach out to journalists with important things for them while using the tools of a news release to also tell their story directly.

I don't think spam press releases sent to media has ever worked, so crafting a news release strategy to reach buyers shouldn't effect how the media reports on companies.

Thanks again for your comment.

David

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