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September 07, 2006

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Dominic Jones

David,

You're not giving Ford enough credit. By the standards of what we usually see, Bold Moves is bold.

Sure it could be better, but lets look at the thing on its merits and judge it against the usual dreck that passes as corporate communications today.

You're shooting down a company for trying. That's not going to inspire all the others who're doing sweet nothing.

David Meerman Scott

Dominic,

You're right. Ford deserves a great deal of credit for trying and for what they have accomplished. Thanks for pointing that out to me.

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