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August 18, 2006


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David Hamm

I am surprised that you could not tell what webMethods does. If you read the press release carefully, it’s obvious that this is a global enterprise focused on 1,400 enterprise-class customers (the best type, I’m sure); it takes its customers’ enterprise stuff (that admittedly works just fine) and stuffs it full of “next-generation” technologies that make the old “stuff” seem like it’s not working very well anymore. That creates new revenue for the consultant. And the cycle progresses.

Oh wait, the company's name is "webMethods"… hmmm…maybe it has something to do with web measurement…I wonder what they really do?


While I haven't talked to Mr. Meerman about this post, he just finished writing that he is a strong believer in "show, don't tell." That description of webMethods is boring and blah!
So Mr. Hamm, what is "web measurements?" That doesn't tell me or show me a lot. If I want to measure my web performance I'll use Google Analytics - its free. This company didn't make any effort to reach me.
In order to sell a car you don't have to tell me every fact about it, just a few.
Check out http://headrush.typepad.com/creating_passionate_users/
She has lots of cool stuff for reaching people.

T Demop, Blogging for Business

webMethods must have so much business they don't need any new clients - ever :)

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