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August 08, 2006

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Dianna Huff

David,

Agree completely. I just watch my nine-year old son and how he interacts with the Internet.

LEGOs does a terrific job of "marketing" to him -- they give him "design software" he can download which he then uses to design structures on the computer. In the process, he's constantly on the LEGO site and knows when new LEGO products are due to come out -- and how to order them.

I'm rather amazed by how slick and "low key" it all is.

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