E-books are great content. I've often said that the e-book is the hip and stylish younger sister (or brother) to the nerdy white paper.
Web content in the form of an ebook sells. An effective content strategy, artfully executed, drives action. Organizations that use online content have a clearly defined goal—to sell products, generate leads, secure contributions, or get people to join and deploy a content strategy that directly contributes to reaching that goal. Content takes many forms including an effective content-centric Web site, blogs, podcasts, and e-books.
So here are two new ebooks that focus on successful selling. Both are free, both are excellently produced and worth a read. And for those of you considering your own ebooks, these represent two very different styles.
Brian Carroll, author of the new book Lead Generation for the Complex Sale
Delivers an e-book showing how to develop high-volume, high-quality lead generation programs. It was written for business leaders, managers and marketers who want to help their sales team sell with highly qualified business opportunities, because sales people should only be brought in when a lead has been qualified as “sales ready.”
The e-book, produced by RainToday, is written by 11 experts on selling professional services, each of whom has stated what he or she believes is the single most vital piece of advice one needs to know to sell professional services.
There’s a strong mix of contributors across professional services, including:
> Seth Godin, best-selling author of 7 books including Purple Cow and Permission Marketing
> Keith Ferrazzi, speaker and author of Never Eat Alone, and a columnist for Inc. Magazine and Fast Company
> Sam Reese, CEO of Miller Heiman, The Sales Performance Company
> Alan Weiss, CEO of Summit Consulting Group and author of Million Dollar Consulting
> Mike Schultz, Publisher of RainToday.com and Principal, Wellesley Hills Group
> Paul Dunay, Director of Global Field Marketing for BearingPoint
> Jill Konrath, Chief Sales Officer, Leapfrog Strategies and author of Selling to Big Companies
> Frank Stasiowski, President of PSMJ Resources, serving the architecture / engineering industries
> Larry Bodine, Owner-Operator of LawMarketing Portal and Larry Bodine Marketing, serving law firms
> Paige Arnof-Fenn, CEO of Mavens & Moguls and a columnist for Entrepreneur
> Michael W. McLaughlin, co-author of Guerrilla Marketing for Consultants with Jay Conrad Levinson and editor of Management Consulting News