Congratulations to Ardath Albee, President of Einsof, Inc. for writing an e-book called Why Naked CRM Doesn't Work.
Great title, don’t you think?
In Why Naked CRM Doesn’t Work: Maximize CRM Value With An Interactive Sales Portal, Albee does a good job showing how a web interface can maximize CRM value when used to nurture leads until triggering events lead to conversion and how to utilize actionable knowledge in combination with CRM to streamline sales processes through increased collaboration.
Albee also writes the excellent Marketing Interactions blog. Check it out.
