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August 30, 2006

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Joan Stewart, The Publicity Hound

You're right about the vast majority of sites being little more than online brochures.

So many website owners, even large companies, miss the opportunity to capture their visitors' email addresses so they can offer them a free download or, even better, a free content-rich ezine that publishes at least bi-weekly.

An ezine gives people a chance to know, like and trust you. And regardless of how long the sales cycle is, they feel a lot better whipping out that credit card after they've been soaking up all your valuable content--for free--for several weeks or months.

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