MARKETING AND SALES STRATEGIES

Dear %firstname% is why blast PR sucks

I got an email from a PR agency last week that opened: 

"Dear %firstname%": 


That's what sucks about the way PR is being done today. It's often so lame, cold, and impersonal that sometimes firms can't even be bothered to make the email blast software work correctly before they spam journalists.

David Meerman Scott

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