I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Marketers at the most successful organizations specifically design Web content to draw buyers into the sales cycle. People considering a purchase always go through a thought process prior to making a decision. In the case of something simple and low cost, say deciding to dow...
Here's an interesting case study which will appear in my book The New Rules of Marketing and PR.
Sure online content in all its forms – web sites, ebooks, white papers, direct-to-consumer news releases, podcasts, blogs – drives buyers to action. There is no doubt that online content turns browsers into buyers. But for many companies and individuals, Web content has a po...
Ever seen "press clips" or "advertising awards" on a company's balance sheet? Of course not because clips and awards are not company goals.
Companies with large budgets can't wait to spend the big bucks on slick TV advertisements. It's like commissioning artwork. TV ads make marketing people at larger companies feel good. But broadcast advertisements from the TV-industrial complex don't work so well anymore. Whe...
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and branding you or your organization as a leader in the process.
Congratulations to Ardath Albee, President of Einsof, Inc. for writing an e-book called Why Naked CRM Doesn't Work. Great title, don’t you think? In Why Naked CRM Doesn’t Work: Maximize CRM Value With An Interactive Sales Portal, Albee does a good job showing how a web inter...
Many say you shouldn't give away your work for free if you wish to sell it. Nonsense. Seth Godin has got a big idea with his new book Small is the New Big. This entire book of riffs already exists for free in places such as on Seth's blog or via his Squidoo lens. I've read m...
I was alerted to the press release boilerplate of a company called webMethods. Here’s an example release on the company web site. Can you tell me what the company does?
I'm a strong believer in "show, don't tell." While writing how-to ideas about The New Rules of Marketing and PR helps to illustrate the techniques of reaching your buyers directly, there's nothing like hearing from those who have been successful with the ideas that I evangel...
I use my full name, David Meerman Scott, for search engine marketing purposes. I carve out my niche online with my full name. There are many David Scotts out there and it gets confusing online. There's a bunch of famous David Scotts including one who walked on the moon as co...
The frustration of relying exclusively on the media to deliver your organization's messages is long gone. Yes, mainstream media is still important, but today smart marketers craft compelling messages and tell the world directly via the web. The tremendous expense of relying ...
E-books are great content. I've often said that the e-book is the hip and stylish younger sister (or brother) to the nerdy white paper.
Although I've been researching and writing my new book The New Rules of Marketing and PR for a few months now, it's only been a few days since I've been blogging snippets of the book for comment. What fun. Thanks to everyone who has read and commented so far. Remember, you h...
Public Relations was once an exclusive club. PR people used lots of jargon and set strict rules that needed to be followed. If you weren't part of the "in crowd," PR seemed like an esoteric and mysterious job that required lots of training, sort of like Space Shuttle astrona...
I got an email from a PR agency last week that opened: "Dear %firstname%":
I'm a contributing editor at EContent Magazine. As a result I receive hundreds of press releases a week via email from well-meaning PR people who want me to write about their widgets. Guess what? In five years, I have never written about a company based on a press release th...
I'm messing about with some thoughts about marketing prior to 1995 (my line in the sand for the start of broadly accessible public Web) and what such an understanding teaches us about the wrong way to market online. I'm convinced that successful marketing on the Web is drama...
I just heard the news that Vocus, a company that provides software tools for PR pros to manage relationships with the media has acquired PRWeb, a pioneer in direct-to-consumer news release distribution.
I have started writing a new book tentatively titled "The New Rules of Marketing and PR" and I need your help!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
