According to the eBay listing: “Winner of this auction may distribute one news release of 400 words or less via PR Newswire's US1 Newsline. Distribution timing will be at PR Newswire's discretion, Friday through Sunday.”
I love this type of viral marketing efforts and tip my hat to PRNewswire for doing it. The auction has just started, so it will be fun to see where the bidding goes. This sort of release is worth hundreds of dollars at list price. At the time of this post, I’m highest bidder, but I don’t think that my current bid of $31 will last very long!