This is a great book for any organization struggling with getting more and importantly, better leads. The book lays out the fundamentals and explores the varied traditional options such as Web, tradeshows, phone, and direct mail. But there are also some of the newer techniques too such as blogging and podcasting.
I particularly liked that Brian focuses on how marketing and sales can (and should) work together. Too often in B2B companies, marketing and sales are their own islands and the only time that the two departments come together is to point fingers: "We got tons of leads," says the marketing team. "The leads all suck," retorts salespeople (and sales management too).
I'm impressed that Brian's book ideas were originally written on his blog, which focuses on B2B lead generation, sales leads, and marketing for the complex sale. His blog provided interested publishers with direct evidence of his marketability, subject matter, and writing style.