MARKETING AND SALES STRATEGIES

Web Ink Now joins Newstex Blogs On Demand Network

Posted by David Meerman Scott 11:59 AM on April 26, 2006

Web Ink Now has joined hundreds of other blogs as part of the Newstex Blogs On Demand network.

Full disclosure: I am a member of the Newstex Board of Advisors and I do some marketing work for the company.
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Unlike other Web-based blog aggregation services, Newstex actually licenses influential blog content directly from bloggers and then takes in each carefully selected blog feed in text format and uses its proprietary NewsRouter technology to scan it in real-time. Each blog post delivered as part of Newstex Blogs On Demand is treated as a news story. Blog content is easily integrated into the applications that people use everyday, including content aggregator services, financial trading environments and customer relationship management systems.

A few weeks ago Newstex signed LexisNexis as one of the first customers for the Newstex Blogs On Demand product. Clients of the LexisNexis online service will be able to track and segment what key influencers in the blogosphere are saying about them. The voice and opinions of bloggers will be available to corporate customers integrated into the LexisNexis news and business information products.

I moderated a panel at the Buying & Selling econtent conference in Scottsdale a few weeks ago where we debated blogs in the enterprise. It is clear from the panel and the comments posted here that the corporate market is acknowledging the importance that bloggers have in influencing consumer and business opinions.

Newstex also delivers blogs from Gawker Media, an independent media company with a stable of titles in over a dozen categories including the flagship Gawker, plus Gizmodo, Wonkette, and others.


David Meerman Scott

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