I'm thrilled that the marketing campaign for my e-book The New Rules of PR was selected for MarketingSherpa's Viral Marketing Hall of Fame 2006.
Alert readers of this blog were the first to read the e-book. And as a result of many of you who posted links on your blogs, more than 60,000 people have downloaded the e-book. Now with the fame from MarketingShepa, even more people will hear about the e-book generating even more downloads: Around and around the viral whirlwind goes.
Here's a summary of the awards from the MarketingShepa site:
"Marketers of all stripes -- prepare to be inspired! MarketingSherpa's editorial staff reviewed nearly 100 detailed entries to pick the Top 12 viral marketing campaigns for our 2006 Hall of Fame.
Includes creative samples and results data for viral campaigns targeting bloggers, art-lovers, green consumers, job-seekers, frequent flyers in India, IP professionals, Portuguese teens, and our favorite, SAP's 35,000 employees. Plus, the whups-it-went-viral Web site of the year"
The other campaigns are certainly inspiring for anyone who wants to get viral. The link is below, but note that the open access period on MarketingSherpa is free for ten days from this post. However, you can still purchase the report on the MarketingSherpa site after ten days.