Today at the Buying & Selling eContent Conference in Scottsdale, Pam Springer, CEO of ECNext released a terrific e-book called Search Engine Marketing for Publishers: the art of being found online. The e-book is free and no registration is required.
I'm looking forward to learning more from Pam as we’re on a panel together this morning called From Licensing to Branding: SEO/SEM and Ads Meet Premium Content.
Pam has been an evangelist for helping publishers sell more online through the art of being found online and this e-book provides a great primer for those who want to learn more. Her company works with publishers such as Thomson Gale, McGraw-Hill, Dun & Bradstreet, AMR and Fitch Ratings.
Publishers are incredibly fortunate because their product—online content—is the raw material for search engine marketing. Sadly, most publishers don’t leverage those important assets to sell more online. Search Engine Marketing for Publishers: the art of being found online provides a fun and informative how-to guide that will be useful for all publishers: both experts in the art of being found online and those who are new. Read it, follow Pam's practical advice and you will sell more.