MARKETING AND SALES STRATEGIES

Viral Copy: Trading Words for Traffic

Posted by David Meerman Scott 05:03 AM on March 05, 2006

Brian Clark over at copyblogger has written a great complimentary ebook called Viral Copy: Trading Words for Traffic. I really like this ebook because it clearly lays out the links between blogging and viral marketing. Brian is a terrific writer and he makes his ebook fun to read while also informative.

If you’ve been thinking about the intersections between your press releases, media relations, blogging strategies and overall marketing, read this report. In Viral Copy: Trading Words for Traffic Brian covers:
> The Four Viral Content Categories
> Eleven Strategies for Getting Link Love
> Why Headlines and Storytelling are Crucial
> The Counter-Intuitive Rule of the Internet
> Why Not All Traffic is Worthy
> How to Avoid the Dark Side

David Meerman Scott

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