I was interviewed for the report, which includes input from 200 other business book authors. If you think you have a book in you, I recommend that you buy this report. It includes 71 pages of data and quotes about everything from getting an agent, to book PR to revenue to expect.
Some interesting tidbits from the research include:
- 96% of authors reported at least some lead generation improvement influenced by publishing a book
- 76% indicated publishing a book had at least some influence on their ability to close deals
- 83% reported at least some improvement on business with current clients as a result of publishing a book
In one of the more remarkable statistics, authors report on average several hundreds of thousands of dollars in increased indirect revenue (speaking fees and consulting income) from publishing a book above the direct revenue (royalties).
If the fascinating lessons, data, and direct quotes drawn from 200 authors in "The Business Impact of Writing a Book" doesn't get you cracking on that book you've got in you, nothing will. I only wish this overview of the benefits on my professional services business of having a book had been written before I wrote my book: then I wouldn't have procrastinated as long!