PRWeb announced today in a press release the availability of inbound TrackBack pings within press releases. PRWeb is the first press release newswire to enable and encourage press release interaction and commentary from the blogosphere.
I was thrilled to offer a quote in the release because I see this is big news and an important innovation. Bloggers have been commenting for years on press release content, but without easy ability to show readers of the original release what they have blogged about.
Of course, PRWeb has made the availability of trackbacks optional for organizations that issue press releases. I went into the PRWeb press release submission interface this morning and the interface makes the ability to turn on or off the trackback feature really easy. So those companies that may not want trackbacks need not fear: Just don’t turn the feature on.
For those companies that choose to permit trackbacks, the conversation that starts around a release has potential for strong viral marketing expansion of the original ideas. As people discuss the press release content, the ideas grow and morph in interesting ways.
PRWeb's Founder and CEO David McInnis says: "For years, we have watched as press releases distributed through PRWeb have been the catalyst for online conversation. Adding TrackBacks to our press releases completes the communications loop."
Great move PRWeb – this will be one innovation to watch.