There are very few publications for senior marketing people, either Web-based or in print. So it is sad that CXO Media announced on the CMOMagzine Web site that it will suspend publication of CMO Magazine with its January 2006 issue.
Editor in Chief Rob O'Regan has done a great job telling the stories of Chief Marketing Officers and highlighting the issues that face us. As a former CMO myself and someone with CMOs as clients, CMOs as readers of my writing, and CMOs as attendees of my seminars, I can say that CMO Magazine will be missed by many loyal readers. Hopefully the publication will live on in a Web-only form.
Coincidently, my opinion column "Turning Browsers into Buyers: How your Web content can influence the B2B buying process" was published on CMOMagazine.com in late December, 2005. In the article, I argue that chief marketing officers, particularly those in B2B markets, often fail to realize the potential of their corporate websites, which must hook buyers in from the start and hang on to them until the sale is complete.