MARKETING AND SALES STRATEGIES

Squidoo: Everyone's an expert on something, now you can be too

Posted by David Meerman Scott 03:40 AM on December 08, 2005

I was lucky enough to be one of a select few closed beta testers of Seth Godin's new Squidoo. Now the beta test is open to anyone. As the Squidoo folks say "Everyone’s an expert on something." And now that the beta is open you can be to. Just go to Squidoo.com and sign up.

I established three lenses. The one I put the most work into is called Web Content that Sells. A lens is basically an individual's unique way of looking at a particular subject. The best way to get a sense is to check out my lenses as well as other people's.

In classic Seth Godin style, his new company was launched via a blog and an e-book. Check the Squid Blog and read the e-book. Here's some of what’s on the Squidoo site: "For a long time, the web has been about more. More links, more traffic, more hits, more choices. In the face of all that more, many sites (and most surfers) are not getting what they want. This free e-book, from bestselling author and Squidoo.com founder Seth Godin, proposes a different way of achieving your goals: less." The e-book is classic Seth: well-written, short, funny, provocative.

Creating a lens is easy and quick. What the heck are you waiting for?

David Meerman Scott

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