« Don't trust an advertising agency to build your Web site | Main | Bloggers drive Sony BMG Music to withdraw controversial CDs »

November 12, 2005


TrackBack URL for this entry:

Listed below are links to weblogs that reference The New Rules for Press Releases:


Feed You can follow this conversation by subscribing to the comment feed for this post.


Thank you for your advice. I think this post will greatly benefit my readers. I appreciate your insight. Check out my blog "The Business Owner Blog at www.jefflevin.com.


I would agree that releases are old and tired, but what you’re missing in my view is the ability for an agency to target media with a live voice and coordinate briefings with the intended audience. Release only get so far and the audiences you speak about are bombarded with hundreds of releases a day. Talk about clutter.

However, clouding the release pipeline because your company opened an envelope can make the organization look small-time.

Scott Abel

Good points, David. I'd like to add to your suggestion list that organizations might also explore using peer-to-peer file sharing services -- infamous for their ability to allow geographically dispersed groups of people to share music and video files. But, these services don't limit what you can share. You can just as easily share a folder full of PDF marketing brochures as you can Madonna dance remixes.

By subscribing to services like LimeWire (www.limewire.com), organizations can share press releases with anyone that keyword searches for those terms. Not many folks are doing this, but some are. It involves minimal efort. And, it's inexpensive.

The comments to this entry are closed.


Your email address:

Powered by FeedBlitz

follow me

David Meerman Scott books

I want to speak at your next event!


David Meerman Scott e-books

David's iPhone and iPad apps

Blog powered by Typepad
Member since 12/2004