MARKETING AND SALES STRATEGIES

Gilbane Conference: Using Content Management Technology to Increase Revenue

Posted by David Meerman Scott 03:19 AM on November 23, 2005

I will be participating on a panel at the Gilbane Conference on Content Management Technologies in Boston. My session is on Wednesday November 30 at 2:00PM is called Using Content Management Technology to Increase Revenue.


The panel will be moderated by Scott Abel, Content Management Strategist, The Content Wrangler and will also include Brad Rosenthal, Director of Internet Strategy, Thrifty Car Rental, speaking on "Leveraging ECM as the Cornerstone of an International e-Commerce Effort," and David Terry, VP, Sales & Marketing, Hot Banana Software

Much of the "irrational exuberance" of the dotcom boom was due to unrealistic expectations about the ability of personalization and Web commerce applications to dramatically increase sales - the mistake was to confuse the actual long term promise with severely limited short term deployments. The promise is still there and it is getting easier to benefit from commerce-oriented Web applications as enterprises, vendors, and consultants all gain experience with both the technology and the way customers use the Web. Today there are many successful e-commerce deployments, and this session will present enlightening examples.

This should be a great session. I'm fascinated with how content technology can help marketers to create better Web sites and I am looking forward to hearing from the other panelists. If you are in Boston for Gilbane, please stop by and say hello.

David Meerman Scott

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