MARKETING AND SALES STRATEGIES

Don't trust an advertising agency to build your Web site

Posted by David Meerman Scott 06:01 AM on November 03, 2005

Sure, "Don't trust an advertising agency to build your Web site" is a sweeping generalization. While some advertising agencies may build great sites, the majority fail big time and their clients suffer as a result.

By understanding the Ad agency model marketers in all kinds of organizations you can all learn ways to make our own sites more effective. If you understand these flaws, you can work with your agency and help them be successful. And agency staffers may be able to learn how to do a more effective job with their own Web site work.

My article Don't trust an advertising agency to build your Web site was published in the RainToday.com monthly newsletter and site. RainToday.com is the premier online source for insight, advice, and tools for service business rainmakers, marketers, and leaders. Read the entire article and learn how to work with your agency partners for success.

David Meerman Scott

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