Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making cycles and multiple buyers that need to be influenced. The good news is that marketing programs and smart use of Web content drives people through and shortens the sales cycle for any product or service, especially complex ones that have many steps and take months or even years to complete.
I’ll be presenting a keynote called Shorten Your Sales Cycle: Marketing programs that deliver more revenue faster at the Software Marketing Perspectives Conference & Expo on Tuesday October 11. The SMP event is the leading industry forum created to connect high technology marketing professionals with the innovative ideas needed to move dynamic businesses forward. If you’re going to the event, I look forward to meeting you.