How Web Content Can Shorten a Complex Sale

Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale, with long decision making cycles and multiple buyers that need to be influenced. The good news is that Web content drives people through and shortens the sales cycle for any product or service—especially complex ones that have many steps and take months or even years to complete.

My by-line article How Web Content Can Shorten a Complex Sale recently appeared on the MarketingProfs site and in their newsletter. MarketingProfs is a cool site that has interesting articles on all aspects of marketing and communications.

Comments

[Ardath Albee]

This is a great article, David. It is so important to remember the power we have at our fingertips with our ability to influence content.

I think it's important for companies to slow down and take the time to build relationships. It's about trust. About give and take. The more expertise you can share in a powerful way, the more likely a company is to build a relationship with a prospect, as well as an ongoing customer.

Thanks for the article.

[buy from taobao]

good job guys