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October 30, 2005

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» Content Drives Sales from Marketing Interactions
One of the biggest things your web site content can do for your company is to promote your expertise on demand. Don't make it hard for people to get to. Don't make them jump through hoops to get access to your brilliance. Put it out there and inform th... [Read More]

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Ardath Albee

This is a great article, David. It is so important to remember the power we have at our fingertips with our ability to influence content.

I think it's important for companies to slow down and take the time to build relationships. It's about trust. About give and take. The more expertise you can share in a powerful way, the more likely a company is to build a relationship with a prospect, as well as an ongoing customer.

Thanks for the article.

buy from taobao

good job guys

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