The Corporate Blog -- Tool for Business to Bypass Traditional Media

The Corporate Weblog has quietly emerged as an effective communications platform for business to tell unique and compelling stories to the market.

For decades, only journalists held the power to make or break a story. But today the Web is like a huge online city teaming with individuals and organizations of all kinds. Corporate blogs written by employees are the sounds of independent voices just like the sports fan on the barstool or that friend of yours who knows everything about stereo equipment. Corporate blogs and business bloggers are now important and valuable alternative sources of information, not unlike your next-door neighbor or the helpful salesperson at your favorite shop. Bloggers' voices are important.

Corporate blogs are often misunderstood by journalists as well as public relations and marketing professionals because the business bloggers' goal of promoting a single point of view is dramatically different than the journalist’s goal of providing a balanced perspective. But once a viewpoint enters into the sprawling marketplace of ideas and is indexed by search engines and delivered via RSS feeds to millions of individuals worldwide, those thoughts and ideas demand attention.

Comments

[steven streight aka vaspers the grate]

My viewpoint is that most CEOs and businesses do NOT want to engage in candid, transparent, honest, intimate two-way converstations with customers.

Most corporations have one thing to say: "Buy my product".

Most corporation have one thing they want to hear: "Love your product".

So many corporations are completely alien to the 9 Core Values of Blogging, they are thus uninterested in reforming their culture to accommodate blogging standards and ethics.