One in ten blog readers personalize content with RSS

Nielsen//NetRatings recently announced the results of a new "Understanding the Blogosphere" survey. One in ten blog readers use RSS feeds to manage their various blog reading habits. This is a percentage that I'd predict will grow significantly over time.

One thing that this statistic would suggest is that bloggers, particularly corporate blog writers, need to understand what delivering content through RSS means to them. When one out of ten people aren't actually coming to your blog, you need to focus on making certain that the keywords and tags that you use are appropriate for your posts. If you do a good job of marking your posts, the RSS readers and syndication services such as Technorati will pick up your post via tags and more people will read it.

"While RSS is an established technology, the growing popularity of blogs has catapulted RSS into the spotlight as a content personalization tool," said Jon Gibs, senior research manager, Nielsen//NetRatings.