Online Media Rooms are an important part of any organization’s Web site and a critical aspect of an effective media relations strategy. Done well, a good Online Media Room will turn journalists who are just browsing into interested writers who highlight your organization positively in stories.
However, the vast majority of Web sites and most Online Media Rooms fail to deliver compelling content. Sure they may look pretty, but often the design and graphics are in the forefront, not the content that journalists require.
I’m participating in a Webinar hosted by PR Newswire called The Online Media Room - A Strategic Communications Tool on Wednesday, July 27, 2005 2:00 PM Eastern
I’ll be sharing my Online Media Room Best Practices on the Webinar.
For more information about PR Newswires events check out the Media Insider blog.